A curated secondhand fashion business, The Garment Group needed a brand identity that felt elevated yet approachable. I worked with founder Rubecca to develop a bold, fresh logo and visual identity that could be used across social media, signage, and marketing materials. The result? A striking, cohesive look that helps the brand stand out in the busy fashion resale space.
"Creating a brand identity for my curated secondhand women’s clothing business, The Garment Group, felt a bit daunting — I had a colour palette in mind, but not much else. Nicky made the process easy and enjoyable, and absolutely nailed the design. She brought my vision to life with a look I love, and one that really stands out."
Rubecca Soper-Hazlett - Founder, The Garment Group
Bee and Jay Creative is the design studio of Nicky Busch, a Christchurch-based graphic designer with a passion for helping Kiwi businesses perfect their branding
