When the brief calls for a colourful, creative kids brand, I get excited! Natalie and Georgia from Friendle Mail came to me with their idea for a new penpal service for Kiwi kids. They wanted the branding to feel inclusive, friendly, and to convey friendship and communication in a fun, approachable way. I created a logo suite featuring a playful rainbow-toned font, a speech bubble highlight, and a super friendly brand favicon. The result is a vibrant, welcoming identity that perfectly captures the spirit of their brand.
“Nicky has been amazing to work with. She asks thoughtful questions and takes the time to fully understand what you’re trying to achieve. Her communication is clear, and she offers helpful advice and direction when needed. I highly recommend Nicky, we will definitely be drawing on her expertise for future projects. She’s an asset to have on your team.”
Natalie, Friendle Mail
Bee and Jay Creative is the design studio of Nicky Busch, a Christchurch-based graphic designer with a passion for helping Kiwi businesses perfect their branding
